Consumers Energy has seen the benefit of collaborating with Michigan International Speedway through numerous different initiatives. The company continues to increase its involvement with local companies and the community.
Consumers Energy, Michigan’s largest energy provider, envisions the relationship with the speedway as an opportunity to showcase its commitment to the area and to promoting clean energy for Michigan. The energy provider recently announced plans to stop using coal and reduce its carbon footprint by 80 percent by 2040.
“We are excited to expand our collaborative relationship with Consumers Energy,” track President Rick Brenner said. “We strive to work with Michigan-based companies like Consumers Energy who continue to give back to the community. We are looking forward to working together to provide our guests an awesome experience each August for many years to come.”
Consumers Energy will also sponsor the inaugural MIS Charity Dinner in June and the 50 Years of Racing Exhibit in the fan plaza both race weekends. The MIS Charity Dinner will benefit the Henry Ford Allegiance Health Foundation Patient Immediate Needs Fund and the MIS Cares Fund. As title sponsor of the race, Consumers Energy will utilize the television, radio and social mediums to promote clean energy. The company will also take advantage of business-to-business opportunities created by its involvement in the sport to pursue different opportunities to invest in the community.