Pivoting with their goal to create community involvement, the team at Join In Jackson put together a plan to help rally community support for these small businesses during their time of need. The result? #BuyInJackson .
To spread the word about this grassroots movement and encourage community involvement , the Join In Jackson team used social media and email marketing strategies to reach out to the Jackson community and local small businesses with:
● infographics with common and out-of-the-box ways to support small businesses
● giveaways on social media to encourage gift card purchases and pre-buying of services
● regular reminders of various types of small businesses to support
● a categorized database of local businesses
In just over two weeks, over 20K Jackson area residents have seen the campaign, and many have jumped on board. Partnerships with HOME.fm, Emmons Service, and other local businesses have been formed to help spread awareness and rally additional community involvement. The team at Join In Jackson has been reaching out directly to local small business owners to gather information about how the community can support them in this time and has compiled their findings in a database for community members to access.
All Jackson County small business owners are invited to add their businesses to the free database hosted at joininjackson.com/business-central-buyinjackson/.
Join the movement at joininjackson.com/buy-in-jackson-mi .