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Dawn Corporate Giving Program Adds $1 Million to Jackson YMCA Capital Campaign

JACKSON, Mich., September 24 – The Jackson YMCA announced that the Dawn Foods Corporate Giving Program (formerly the Dawn Foods Foundation) has reallocated $1 million in funding to the campaign for a YMCA healthy living campus in downtown Jackson. Dawn Foods was an early major campaign donor with a $2 million commitment; $1 million toward the campaign and another $1 million allocated toward the endowment. Following an announcement in January 2020 from the Consumers Energy Foundation of a matching capital campaign grant of up to $3 million, Dawn Foods reallocated the endowment funding to the capital campaign.

“We were proud to support the initial goal of raising funding for the endowment to ensure future sustainability of the new building,” said Sarah Richmond, Director of Dawn’s Corporate Giving Program. “However, now we believe that what makes the most impact in our community is getting the building done as soon as possible.”

Richmond, the recipient of this year’s Athena Award from the Jackson County Chamber of Commerce for excellence and leadership, said she hopes the move inspires others. “The Jones family is committed to and believes in the mission of the YMCA,” she said of the family-owned company, “and we hope this encourages other donors” large and small.

“The story here is about the impact we can have on our community when we come together around our shared vision and values,” said YMCA CEO Shawna Tello. “Dawn Foods and the Jackson YMCA have served our community for over 100 years. We share a commitment to Social Responsibility and believe that our collective actions can make a difference in our community.”
The Dawn Corporate Giving Program was an early supporter of the YMCA’s vision to build a new facility to serve as a catalyst for local collaboration and positive change. The Foundation’s $2 million contribution, made early in the campaign, gave credibility and significant momentum to the project. Sarah Richmond is a member of the YMCA’s Capital Campaign Executive Committee, serving alongside more than two dozen active YMCA Board and Campaign volunteers.

Despite the six-month state-mandated closure, the Jackson YMCA continues to progress in its fundraising efforts to replace its 58-year-old building. Upon closure, Y staff added COVID 19 relief efforts to their daily work and Y supporters pressed forward with the campaign, contributing over $90,000 dollars.

About the Jackson YMCA
Since 1896 the Jackson YMCA has worked to provide opportunities for individuals of all walks of life. The Y serves men and women of all ages, religions and economic backgrounds through programs focused on youth development, healthy living and social responsibility. A volunteer board of directors provides leadership to the Association, a member of the national organization: The YMCA of the USA. Across the U.S., 2,700 Y's engage 22 million men, women and children to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Visit