The rebranding reflects Accelerate Jackson County's dedication to driving innovation, supporting businesses, and creating sustainable, thriving communities. For more than 25 years, the company has played an instrumental role in advancing economic development through strategic partnerships, impactful investments, and by providing tailored services to support local businesses. This next chapter in Accelerate Jackson County’s history focuses on expanding our communities reach and influence as a destination for new investment and in fostering a growth mindset.
New Identity, Same Vision
"We are excited to roll out our new Accelerate Jackson County brand to our community and stakeholders” said Keith Gillenwater, President and CEO of Accelerate Jackson County. "As we met with folks across the county there was clearly a lot of excitement about a refresh of our brand to more closely align with our efforts to build and grow Jackson County.”
Accelerate Jackson County engaged with our partners at The Next Move Group in conjunction with GRO Marketing to create a brand that features a modernized logo, vibrant colors, and sleek typography that emphasizes Accelerate Jackson County's forward-thinking approach to economic development. The updated visual identity is paired with an enhanced digital presence that is more user-friendly and engaging, making it easier for businesses, investors, and local communities to access the resources and support they need.
What’s New?
New Logo & Visual Identity: A contemporary logo that embodies growth, collaboration, and innovation. The clean design elements reflect the company's commitment to progress and the forward momentum of the community as a whole. It conveys forward thinking, upward momentum while paying homage to Jackson County’s automotive heritage.
Marketing Overhaul: Accelerate Jackson County has launched a refreshed website, with the assistance of our partners at JTV and in conjunction with our partners at JAMA, will be launching the Manufacturing Matters Jackson podcast in early 2025. There will also be a stronger focus on current social media outlets, Facebook and LinkedIn as well as the addition of new accounts on X and Instagram. Additional marketing initiatives will also be developed throughout the year.
Expansion of Services: As part of the rebranding, Accelerate Jackson County is launching new initiatives to support job creation, business expansion, housing initiatives and sustainable economic growth in underserved areas.
“Accelerate Jackson County is bullish on 2025,” Gillenwater said. “We have an ambitious agenda and know that together with our partners across the community that 2025 is going to be a great year for Jackson County!” Keep up with all of the happenings at Accelerate Jackson County on our website at www.acceleratejacksoncounty.org, and all of our social media accounts, including Facebook, LinkedIn and Instagram at Acceleratejacksoncounty and our X account, at Acceleratejaxco.
About Accelerate
Jackson County Accelerate Jackson County, formerly The Enterprise Group, is a nonprofit economic development organization dedicated to creating sustainable economic growth and enhancing the quality of life in Jackson County. With a proven track record in attracting investment, supporting businesses, and revitalizing communities, Accelerate Jackson County is a trusted partner for economic development and job creation. Through its suite of services, Accelerate Jackson County helps foster innovation, supports workforce development, and works to ensure that the region remains a competitive player on the global stage.
For more information on Accelerate Jackson County and its services, visit www.acceleratejacksoncounty.org or follow us on our socials at Accelerate Jackson County.