The Louise Herring Philosophy in Action Award recognizes credit unions that demonstrate the internal application of credit union philosophy to help better financial matters and increase financial education for its members. TRUECCU has demonstrated this philosophy by partnering with Michigan Saves to offer low-interest loans to credit invisible borrowers for qualified energy saving upgrades.
“Our members are the foundation of our purpose, mission, vision, and values, and we are committed to be true to them and the communities we serve,” said Chrissy Siders, President and CEO of TRUE Community Credit Union. “Receiving this honor validates our commitment to value people over profit, process, and product. We will continue to lean into this philosophy by generating financial well-being for all and cultivating legacy-defining moments for those we serve!”
Michigan Saves is a non-profit organization that provides a clean energy lending program that assists homeowners with finding an authorized contractor, an online application for financing, and connecting with a qualified lender. To learn more about Michigan Saves, visit www.MichiganSaves.org.