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TRUE Community Credit Union Scores NIL Partnership

JACKSON, MI, December 7, 2023 – TRUE Community Credit Union is excited to announce its Name, Image, and Likeness (NIL) partnership with Michigan State University basketball player Carson Cooper. As a Jackson native, Cooper will be instrumental in creating opportunities to showcase TRUECCU’s mission of being true to their community.

“We are thrilled to welcome Carson Cooper to the TRUE family,” said TRUE Community Credit Union President and CEO Chrissy Siders. “We recognize the importance of supporting our own and investing in the future. Having witnessed Carson's growth as an athlete within our community, we are honored to be a part of his legacy-defining moments and to contribute to our community's sense of pride.”

Cooper attended Northwest High School and graduated from IMG Academy. He is currently a sophomore at MSU where he plans to major in business.

TRUECCU has 12 branch locations in Jackson, Ingham, and Washtenaw counties. On January 1, 2024, TRUECCU will join with Parkside Credit Union to offer three branch locations in Wayne County. By combining cutting-edge technology with personalized service, TRUECCU continues to be a leader in the industry that focuses on people over profit, process, and product.